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Squarespace Template Or Custom Web Design: Which One Is Right For Your Business?

Squarespace Template Or Custom Web Design: Which One Is Right For Your Business?


While the internet has changed our lives in so many ways, it can still be a little intimidating to navigate. How do you make sure your website looks good and works well? Should you hire a web designer or use a template? While there are plenty of benefits to both options, we’ll give you some tips on how to decide which one is right for your business goals.

Build It Yourself

If you’re the DIY type, you’ll love to know that Squarespace also gives you the option of designing your own website. However, if you’re not a web design expert and don’t have any coding knowledge, then this option might not be for you.

If we had to guess why someone would choose this option over using one of their pre-designed templates, it would be because they really want something unique and special for their brand. Not only does customizing your site take time—it also takes effort and commitment from a developer who will help guide the way. And once your website is built, it will need constant maintenance as new technologies are released and trends evolve with time.

Design by a Professional Web Designer

When you hire a professional web designer, the biggest advantage (if you can afford it) is that they will create a custom website for your business. This means that they’ll take into account all of your specific needs and preferences, as well as what’s important to your customers. With this type of customization, some businesses may find that they’re able to attract more interest from potential clients by creating a website which speaks directly to their target audience. Additionally, having a professional web designer create your website allows them to pay attention to small details like font sizes and color schemes which can help your company stand out from competitors who are using pre-made templates or other template-based services. However, this level of customization does come at an increased cost compared with using one of the many pre-built Squarespace templates available today.

Know Your Realities

  • Squarespace. If you don’t have the time or skills to build your website from scratch, Squarespace is an excellent option. It’s easy to use and makes designing websites a breeze—you can literally create an incredible website without knowing anything about HTML code or web design.

  • Custom Design. If you want to stand out from the crowd, custom-designed websites are an excellent choice (this is especially true if you’re in the service industry). When someone visits your site, they’ll be able to tell right away that it was designed by someone who knows what they’re doing when it comes to web design; this will help them trust that all of their needs will be met by working with your business.

Set Up for Success

The first step to finding the right template is to think about what you want from your website. Are you going to be using it mostly for business purposes? If so, do you need a lot of features and how much time do you have to learn how to use them? Do you intend on doing some of the work yourself, or hiring an agency?

The advantages and disadvantages of both custom web design and squarespace templates to help you decide which is best for your business goals.

Like most people, you probably think that the perfect website is one with a custom design. After all, nothing beats having your own site designed just for your business needs and brand identity. But when it comes down to it, custom web design can be pricey—especially if you’re not an experienced designer yourself or don’t have a large budget for creating and maintaining a website.


We hope this post has helped you decide which path is right for your business. If you’re still on the fence about whether or not to hire a designer, we recommend checking out our blog post on how to choose a web designer.

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