Custom Website Design + Redesign
Your website should look like the business you’ve built. Not the version you started with.
Custom website design for therapists, wellness providers, spiritual businesses, and service brands that have outgrown the site they started with. Strategy, design, user experience, and launch support are all built into the process.
You shouldn’t have to warn people about your website before you send them there.
Maybe the business has changed. Maybe the site was built when you were still figuring things out. Maybe you’ve patched it together for years and it technically works, but it no longer feels like the level of business you’re running.
That’s usually not a “change the font” problem. It’s a strategy and design problem.
Your website should look good.
It should also know what it’s doing.
Strategy
We figure out what needs to be said, what matters most, and how your website should guide the right people toward taking the next step.
Design
I create a custom visual direction that feels connected to your brand and reflects the level of work you’re already doing.
Experience
Clear navigation, intentional page flow, thoughtful calls to action, and responsive design make it easier for people to find what they need without working for it.
Launch
I handle the final testing, responsive adjustments, setup, and launch details so you’re not handed a website and left to figure out the rest.
Choose the support that
fits your next chapter.
Fully custom. Built around your business.
For businesses that need a fully custom website, whether I’m building from scratch or completely redesigning what you already have.
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What we’re actually building together.
A custom website project covers more than the visual design. I’m building the structure, experience, responsive layouts, technical setup, and launch support that make the finished site work as a whole.
Strategy + Design
- Custom website design or redesign
- 5–7 conversion-focused pages
- Strategic page structure
- Navigation + user experience
- Intentional calls to action
- Image placement + visual direction
- Unlimited revisions during your scheduled project timeline
Build + Optimization
- Squarespace, Wix, or WordPress build
- Mobile + tablet optimization
- Image optimization for performance
- Contact + form setup
- Foundational on-page SEO
- Links, forms + functionality tested before launch
- Platform setup where applicable
Launch + Support
- Final responsive + technical checks
- Website launch support
- Launch call for final questions
- Tutorial videos for future updates
- 30 days of post-launch support
- Training + handoff where needed
- 20% off your first year of Squarespace when eligible
Custom website projects include the equivalent of my $800 SEO Essentials setup , so your new site launches with a stronger search foundation instead of treating SEO like an afterthought.
Start with good design. Take it from there.
Professionally designed templates for businesses that are comfortable customizing and building the site themselves.
Shop Templates →
Good design, without the custom-project scope.
You start with a professionally designed site structure and make it your own using your branding, content, and imagery.
Start with the template. I’ll make it yours.
For businesses that want to start with one of my templates but would rather have me set it up. I’ll customize the colors and fonts, add your copy and images, and handle the basic page setup while keeping the original template structure intact.
Customize My Template →
You choose the template. I handle the setup.
This gives you more hands-on support than the DIY template without turning the project into a fully custom website build.
When both pieces need to catch up.
For businesses whose brand and website both need work. I build the visual identity first, then carry that direction into a fully custom website.
Everything in Custom Website Design, plus the brand.
Instead of designing a new website around a brand you already know you’ve outgrown, I build the visual identity first and carry it directly into the website.
Need something beyond the standard build?
Selected Work
Built for businesses with something worth saying.
From “I need a new website” to “oh, this feels like me.”
Good design doesn’t need a complicated process.
You bring the business, the ideas, and the things that currently aren’t working. I bring the strategy, design, and a clear path from where you are now to where you want the brand to go.
Choose your starting point.
Tell me what you’re working on, what isn’t working now, and where you want your business to go. We’ll figure out the right service and scope from there.
Inquire →We make it make sense.
Strategy comes first. Then we turn that direction into a brand or website that feels like you, speaks to the right people, and actually supports the way your business works.
You leave with something built to work.
You launch with a polished, intentional presence you’re proud to send people to, plus the tools and support you need to keep it working after we’re done.
Need something faster or lower-investment? Start with a professionally designed website template instead.
Browse Templates →Good work deserves good design.
So, where do you want to start?
Before you book
A few things you might be wondering before we build your website.
You don’t need to have every detail figured out before you reach out. These are the questions that usually come up before a custom website project gets started.
No. You don’t need perfectly polished website copy before you contact me or before we start planning the site.
I provide conversion-focused demo copy as part of the design process so we have real messaging to design around, and we can refine that together during your revision timeline. I also help with page strategy, content hierarchy, calls to action, and making sure the messaging works with the design.
Full professional copywriting is not automatically included in the base web design package. If you want more substantial writing support, I can help you scope that into the project and can connect you with professional copywriting support.
Yes. Website redesigns and brand-new builds are both part of my Custom Website Design service and start at $2,500.
A redesign isn’t just a prettier version of the same site. I look at what is still working, what your business has outgrown, how the page structure needs to change, and how the new site should guide people through your services.
You also don’t automatically have to change platforms just because the website is being redesigned. If your current platform still makes sense for the business, we can often keep it.
I work with WordPress + Elementor, Squarespace, Wix, Showit, and Shopify.
The best platform depends on what your website needs to do, what you already have in place, and how involved you want to be in maintaining the site after launch.
If you aren’t sure which platform makes the most sense, you do not need to figure that out before contacting me. I’ll recommend the option that makes the most sense for the project.
Yes. If the brand itself is part of what feels outdated, I offer a Brand + Custom Website package for $3,800.
I build the brand direction first, including the visual identity, logo system, colors, typography, and overall creative direction. Then I carry that system directly into the custom website so the two pieces are developed together instead of trying to make a new site fit an old brand.
Brand Design and Custom Website Design would be $4,300 when booked separately, so the package saves $500.
Yes. Payment options depend on the project, and I’ll go over the available schedule with you before you book so you know exactly what is due and when.
For larger projects, I also offer 6-month and 12-month payment plans.
Absolutely. Mobile and tablet optimization are part of every custom website project.
I don’t just shrink the desktop version down. I adjust layouts, spacing, typography, navigation, calls to action, forms, imagery, and other page elements so the experience still feels intentional on smaller screens.
The responsive layouts are also tested before launch.
Yes. Custom website projects include the equivalent of my $800 SEO Essentials setup, so foundational SEO is built into the project rather than treated as something we think about after the site is finished.
That includes things like thoughtful page structure, heading hierarchy, metadata, mobile responsiveness, image optimization, and foundational on-page setup.
Advanced keyword strategy, ongoing SEO, blogging, content development, and continued optimization are separate services. I also don’t promise a specific Google ranking because rankings depend on competition, search demand, content, authority, and continued optimization over time.
You won’t be handed the website and immediately left on your own. Custom website projects include a launch call, tutorial videos for the things you’re most likely to update yourself, and 30 days of post-launch support.
If you want someone to stay involved after that, I also offer ongoing website support, maintenance, content updates, and SEO services.
We can decide what level of ongoing support makes sense once the site is live. You don’t need to commit to that before your website project starts.
Still have a question about your website? Tell me what you’re working with.
Start Your Project →